Greenpoint Gazette

Williamsburg to be the Venue for World’s First Full-Fledged Food Museum

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If Williamsburg isn’t already the foodie capital of the city, as well as the destination for innovative and diverse food options, the neighborhood will also now be the location for a brick and mortar edition of the Museum of Food and Drink (MOFAD).

On October 28, MOFAD will open its exhibition studio adjacent to McCarren Park at 62 Bayard Street.

MOFAD was created in 2013 with the idea of creating the world’s first full scale food museum with exhibits you can actually sample.

But since it’s inception, it has mostly operated as a pop-up style museum, such as it’s first mobile exhibition that was launched the same year and titled, BOOM! The Puffing Gun and the Rise of Cereal.

The exhibit featured a 3,200-pound puffing gun that puffed out food in different locations throughout the city. The exhibit featured live demonstrations with attendees getting to taste the puffs and getting to learn about the rise of cereal from a little known health food to a billion dollar behemoth.

The exhibition space in Williamsburg will open with an exhibit titled, Flavor Making it and Faking it.

The exhibit, which will run at the space till February, will examine the sources of natural and artificial flavors, and how vanilla and seaweed in particular inspired the idea of simulating flavors.

The museum is the brainchild of Dave Arnold, owner of the cocktail bar, Booker and Dax, the host of the radio show, Cooking Issues, and the founder and director of the Department of Culinary Technology at the French Culinary Institute. He’s been campaigning for it’s creation since 2004 and just over a decade later, the museum finally has a permanent exhibition space.

Its current board of directors is who’s who of the culinary world including celebrity chefs like Marcus Samuelsson, Dominique Ansel, Wylie Dufresne, and David Chang.

Once the exhibition space opens in October it will feature a series of rotating exhibits examining the history of food, but also looking at the culture, science, production, and commerce of food all through hands-on activities and demonstrations.

The full-fledged museum is currently slated to open sometime in 2019.

To purchase tickets for the exhibit in October, which go on sale at the end of the month, sign up at https://mofad.formstack.com/forms/mailinglist, and to learn more about the museum visit http://www.mofad.org/#about_us.

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