Greenpoint Gazette
A rendering of the condo complex in South Williamsburg where apartment are now on sale. Photo Credit: ODA

A Former Printing Press is the Southside’s Newest Condo Development


The latest high-end luxury building to launch sales in North Brooklyn is a 13-story tower on South 1st Street between Driggs Avenue and Roebling Street.

190 South 1st Street is being co-developed by Adam America Real Estate (AARE) and the Naveh Shuster Group.

AARE is quickly establishing itself as a major player in the community’s luxury real estate market, with two completed projects – at 65 North 6th Street and 53 Broadway, and three more underway – a 96 unit rental at 120 Union Avenue, a part affordable housing development at 781 Metropolitan Avenue and two seven story buildings with 169 rental units at 247 North 7th Street, in addition to 190 South 1st.

“Once complete, 190 South 1st Street will satisfy the demand from people who have been in search of luxury residences to purchase in Williamsburg – we are bringing a high-end luxury product to the market and are confident that it will resonate with the Williamsburg buyer,” said Dvir Cohen Hoshen, co-founder of Adam America.

The Naveh Shuster group has worked in real estate development, construction, and management, since the 1970s, primarily in Israel. One of their major projects in New York is the Shuster building, a residential project in the heart of midtown Manhattan.

“The building affords a potential buyer with the opportunity to live in one of the first new design condominium towers in Brooklyn – Williamsburg is a destination and people want to build their lives here,” said Dalia Shuster, the head of the Naveh Shuster group.

The 32-unit building will comprise of studios, starting at $565,000, one-bedrooms at $850,000, two bedrooms at $1,525,000, and some three bedroom apartments ranging from 400 to 2,549 square feet in size. The building was designed by architecture firm ODA, which has designed dozens of residential projects in the city.

Most of the residences from the fifth floor up will feature private terraces, and the building also has a penthouse on the top floor. Additional amenities in the building include a landscaped roof deck on the third floor with a garden and an outdoor shower; a resident’s lounge with televisions, and a fitness center.

The building’s site was previously home to warehouses, which stored everything from a printing press, tin plate, and heavy machinery in the mid-twentieth century onward, according to permits filed for the property. The warehouses stood vacant for several years before being procured by the developers for redevelopment into housing.

“Williamsburg, while still a hub for renters, is maturing – there is a real demand from people who have rented in the neighborhood and are now looking to put down their roots long-term,” said Andrew Barocas, CEO of MNS. “190 South 1st will offer prospective residents the opportunity to own in one of the most vibrant neighborhoods in New York City.”

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