Greenpoint Gazette
Celebrity hairstylist Nick Arrojo at his newest hair salon in South Williamsburg. Photo Credit: Arrojo Studio

TV Stylist Opens High-End Salon in Williamsburg

BY Tanay Warerkar

Add Arrojo Studio to the growing number of high-end hair styling boutiques charged with keeping the community well-coiffed.

Celebrity hairstylist Nick Arrojo’s South Williamsburg salon became the latest entrant to an expanding field that includes Blind Barber, Fellow-Barber and recent Manhattan Avenue addition Cotter Barber, each of which has opened in North Brooklyn during the past two years.

The move to Williamsburg is the latest feather-in-the-cap in Arrojo’s illustrious career. The space, which is located on Broadway, adjacent to the Williamsburg Bridge and across from Giando on the Water, is 3,300 square feet large. It has 32 chairs just as the salon in SoHo, and offers all the same services available there.

“Williamsburg is an incredible, almost unbelievable space and location for us,” said Arrojo. “Manhattan has always been the place for the mega salon, whereas Brooklyn has a more bohemian feel. But it has grown and grown and become a capital of fashion and trend in its own right. We feel our culture, standards and aesthetics are perfect for the people and lifestyle there.”

Arrojo brings more than three decades of experience to the neighborhood. He began his career working concurrently as a stylist and a creative director for several hair care brands. He launched Arrojo Studio in SoHo in 2001, growing it from six chairs and four hairdressers to over 100 employees working in a 12,500 square foot space with a 32-chair salon.

He also launched his own line of hair care products, as well as a cosmetology school, Arrojo Academy, that is housed in his studio in SoHo, helping perfect the skills of licensed hairstylists.

In his ‘spare time,’ Arrojo regularly doled out fashion advice as the official hairstylist on the TLC Network’s hit TV show “What Not to Wear,” during its first seven seasons.

Arrojo grew up in Manchester, England, and began his career working for pioneering British hairdresser Vidal Sassoon. He went on to serve as his creative director before moving to the United States to further his dreams.

“As a teenager I was inspired by music and fashion and the idea of creating an image,” said Arrojo. “I started working in a local salon when I was 16 and soon realized I loved everything about the job –– the creativity, the socializing, the chance to make someone look and feel special, and to be a part of and create trends in the fashion and beauty industry.”

Arrojo Studio, 11 Broadway, for more information visit http://arrojonyc.com/.

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