Greenpoint Gazette

High-End Make Up On Wheels Pulls Up in North Brooklyn

BY Tanay Warerkar

One of the nation’s fastest growing on-demand beauty service companies is expanding to New York City, with the organization making its grand launch at Williamsburg nightclub, Verboten, on February 12.

Based out of Minneapolis, WarPaint International specializes in custom makeup and hair designs for weddings, corporate events and runway shows, sending its makeup artists right to your doorstep.

The mobile make-up service company offers a host of trained professionals experienced in hair styling, make-up and photo styling with large presences in the Twin Cities of Minneapolis and St. Paul, San Diego, San Francisco, Los Angeles, and soon New York.

WarPaint estimates that most women visit salons two to four times each month. A WarPaint membership, they assert, provides the same services for a fraction of the cost, and best of all, customers don’t need to move a muscle.

In fact, the founder and owner Jessica Mae, is keen to be even more in step with technological advancements, taking WarPaint mobile.

“Our online scheduling system will soon be replaced by a proprietary mobile app that consumers can download to smartphones, allowing our company to compete in the “Beauty on Demand” space in various cities,” said Mae.

Mae is confident that the New York market will embrace her popular WarPaint signature card, its Makeup Membership plan.

For $149.99 a month and $1399 a year, clients get two sessions a month where they can choose between makeup only or makeup and hair at the time that they sign up for the membership.

At February’s launch party, which will be held at Verboten’s Cabaret bar, the organizers have prepared a host of treats for guests including cocktails created by Aviv 613 Vodka, a makeup touch-up bar courtesy of Sigma Beauty. The first 50 guests to arrive will receive gift bag featuring discounts for Sigma Beauty and Max Martin shoes.

WarPaint International NYC Launch Party, Thursday February 12, 2015, 7-10 p.m., The Cabaret Bar at Verboten, 54 North 11th Street, for more information visit http://www.warpaintinternational.com/#about.

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