If it wasn’t already deemed one of the coolest neighborhoods in New York City, the city is making it official.
NYC & Company, the city’s official marketing and tourism organization, announced last week, that Williamsburg would be the next stop in its tourism campaign entitled Neighborhood x Neighborhood, which looks to highlight the city’s diversity of neighborhoods apart from traditional tourist spots.
The neighborhood will be the second in a three part documentary series, which is also part of the campaign, and will highlight restaurants, shops, and historical spots in the neighborhood.
“From neighborhood institutions like Bamonte’s and Peter Luger to more recently opened spots like the Wythe Hotel and Brooklyn Winery, Williamsburg is the epicenter the Brooklyn renaissance,” said Marty Markowitz, Vice President of Borough Promotion and Engagement at NYC & Company. “We encourage everyone to spend time in, and explore this diverse, action-packed and ever-evolving neighborhood that has become a focal point for international and domestic travelers alike.”
Apart from the obvious choices like Brooklyn Bowl, the Wythe Hotel, Brooklyn Brewery, and Smorgasburg, other spots to be featured in the campaign include jewelry store, Catbird; bookstore Spoonbill and Sugartown, Brooklyn Winery and clothing stores Pema and Lavai Maria.
Some of the neighborhood restaurants and food shops being highlighted include old-timers like Bamonte’s, Frost and Peter Luger, as well as newer arrivals like Marlow and Sons, Maison Premiere, Pies n’ Thighs, Bedford Cheese Shop, and The Meat Hook.
The Neighborhood x Neighborhood campaign was launched in March 2013. It’s the city’s push to get tourists – both experienced and first timers to explore parts of the city not traditionally on tourist’s to-do-lists. Neighborhoods highlighted are selected by members of NYC & Company along with community leaders representing the neighborhoods.
To promote the campaign, the group produces videos – most commonly seen in city cabs, and posts advertising on lampposts and bus stop shelters.