In 1988, Associated Press correspondent Steve Hindy and his downstairs neighbor, Tom Potter, a former bank lending officer, founded The Brooklyn Brewery. 25 years later, the company is an international sensation, available in 25 states and 20 countries.
From nearly its beginning, Brooklyn Brewery’s growth has mirrored that of the borough’s creative community. So, it only seemed appropriate that the company mark the end of its “silver anniversary” year by releasing four limited edition bottles of a specially brewed version of its first beer, Brooklyn Lager – each featuring the work of a different Brooklyn artist.
Hindy first met Fred Tomaselli in the early ‘90s at Bedford Avenue’s Kasia’s, when the brewery was in its second year and Fred’s painting career was just starting. Tomaselli’s Silver Anniversary label is based on his painting, Breathing Head.
Joe Amrhein started serving Brooklyn Lager in his Pierogi 2000 gallery in the early ‘90s, when the brewery moved to Williamsburg. In addition to documenting Brooklyn’s artistic renaissance in his famous “flat files,” Amrhein has developed his own art. His label depicts his work A Fallability of Perception.
Brooklyn Brewery’s first warehouse was in the former Otto Huber Brewery in Bushwick, and its only neighbor in the 19th century structure was Roxy Paine, one of Brooklyn’s artist pioneers. Today, Paine’s towering stainless steel sculptures are internationally displayed. His label is a study for a sculpture called Vertical Sequence.
In 1993, Hindy was alerted to an exhibit at Manhattan’s White Columns by Elizabeth Crawford, who produces fine still life oil paintings of mundane objects, like a pile of clothes, a bottle of dishwashing liquid or a beer bottle. She chose Brooklyn Lager for a painting called Sacred and Profane Love that Hindy later bought. Crawford created Brooklyn World for Brooklyn Brewery’s Silver Anniversary Lager label.
In addition to the limited edition labels, Williamsburg-based Transient Pictures produced a video, available at https://vimeo.com/82099344, to commemorate the creative process of the artists and highlight their relationship to The Brooklyn Brewery.